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The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 9 tasty flavors!

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Made for sensitive, irritated lips, the vegan formula is derm-approved and 100% clinically proven to heal and repair dry lips. Served up in a set of 4 tasty flavors that are formulated with 100% non-artificial, food-grade flavor, so no artificial flavor or fragrance to avoid further drying out lips.

Get this limited edition LipSoftie™ Lip Treatment Duo to take your Crustie to a Softie. Pick and choose 2 full-size flavors.

Free U.S shipping $30+

What is it?

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes. 

How do I use it?

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Tell me more!

The breakthrough Triple-Wave Wand has three flexible suspended bands that lengthen and define every single lash + build boldness. The clean formula is lightweight + endlessly buildable without getting crunchy or clumpy and is easy to wash off keeping irritation and breakage at bay.

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Free U.S shipping $30+

What is it?
This exclusive bundle includes 2 full-size award-winning MakeWaves™ Mascaras, in black and brown, plus a mini travel size MakeWaves™ Mascara in black.

How do I use it?
Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Tell me more!
The breakthrough Triple-Wave Wand has three flexible suspended bands that lengthen and define every single lash + build boldness. The clean formula is lightweight + endlessly buildable without getting crunchy or clumpy and is easy to wash off keeping irritation and breakage at bay.

What is it?

A safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes. 

How do I use it?

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Tell me more!

The breakthrough Triple-Wave Wand has three flexible suspended bands that lengthen and define every single lash + build boldness. The clean formula is lightweight + endlessly buildable without getting crunchy or clumpy and is easy to wash off keeping irritation and breakage at bay.

Our ultra-luxe Milky Lip Jelly collection: all five (5) top-rated shades available together.

What is it?

A safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes. 

How do I use it?

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Tell me more!

The breakthrough Triple-Wave Wand has three flexible suspended bands that lengthen and define every single lash + build boldness. The clean formula is lightweight + endlessly buildable without getting crunchy or clumpy and is easy to wash off keeping irritation and breakage at bay.

A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks.

Cleanse, Rescue, and Recover sensitive/sensitized skin with this skincare set featuring three full-size products.

A daily SPF to rescue you from the rest. This clinically-tested mineral formula takes safe for sensitive skin’ to new horizons. It’s non-irritating, won’t break you out, won’t burn your eyes, has three seals of approval — and feels good (obviously). 

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

A clinically-tested + derm-approved vegan lip treatment that delivers the intense hydration of a lip mask to rescue dry, chapped lips.

An intentionally basic, non-greasy daily moisturizer with ceramides and hyaluronic acid designed for sensitive skin.